About Us

Jaipuri Banno, formerly known as Shades, is a distinguished homegrown brand committed to curating the finest selection of fashion products, each designed to elevate and enrich your wardrobe. Our founder, Neetu Mahajan, brings over 16 years of experience as a seasoned fashion designer, with a passion for blending contemporary style with timeless craftsmanship.

At Jaipuri Banno, we take pride in our ethos of sustainability, ensuring that every piece we create not only reflects superior quality but also supports ethical and responsible production practices. A cornerstone of our brand is our dedication to preserving and promoting the rich heritage of indigenous crafts, particularly the art of block printing. Through our efforts, we empower local artisans and artisanship, contributing to skill development and the upliftment of underprivileged communities.

Our mission is to create fashion that not only stands the test of time but also honors the cultural traditions that inspire it. We invite you to explore our collection, where elegance meets sustainability, and every piece tells a story of craftsmanship, heritage, and empowerment.